Search engines cannot read your mind. Therefore, if you want a web page to rank for a specific keyword or keyword phrase, you need to use it cleverly within your web page. By using the keyword or keyword phrase throughout a web page, you will help the search engines identify the central topic of that web page. So this means the more you use the more you get? Not exactly, Google and other search engines uses keyword density as a method to understand what the content is all about.
Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only once in a page of one thousand words, it has a lower keyword density than a keyword that occurs four times in a page of similar length.
We aim for a keyword density of 1% to 7% as a rule of thumb. To achieve 1% we insert your keyword or keyword phrase once for every hundred words. If we only used your keyword once in one thousand words, this would result in diluting your keyword density. For an article to be effective, you want to be sure that its keyword density is between 3 and 5%.

• 1. When planning a page, we think about which search terms a user is likely to use when searching for the information your site provides. We use several tools to research your keywords. These tools will show how many times a particular keyword was searched for each month. It’s no point including keywords in your web pages that nobody searches on.
• 2. After we have collected your list of keywords, we NOT simply dump those keywords into a senseless list on your web page. Selecting two or three of your most important keywords related to your business and try to use them 3-7 times for every 100 words in your web copy. if I have a piece of content that says “The most important aspects of natural SEO is keyword density”, “SEO” as a keyword has a 10% keyword density (as it appears once in 10 words).
• 3. Incorporating these keywords or keyword phrases in your title, description meta tag, keyword meta tag, alt tags (words that describe your images) comment tags, heading tags and main text of your web copy is another part of SEO
  For example, “Click Here For Blitzkrieg Event Marketing procedures”
  If we would use this type of linking as in the example the Search Engines would pick all the “Click Here” hyper links and would think that the words “click here” are keywords that describe the content of your web site. So remove all the “Click Here’s” and replace them with keywords that describe your web site. That is the only way to increase your keyword density when you are using links.
• 4. In order to be effective for internet marketing your articles should be between 400 and 600 words, longer is alright. Search engines will spider the text near the top of the page, rather than at the bottom. Therefore include your keywords in the first 250 words on your page.

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