Search Engine Optimization

  1. We perform a detailed analysis of: your current
    web site to identify optimization opportunities and whether there are
    any technical barriers to getting your site indexed.
  2. Identify target phrases from thorough keyword
    analysis for maximum impact using real search data and information
    about your business, website and objectives.
  3. Organic or Natural Keyword Optimization is
    critical to ensuring your site is organized properly and that your
    content reflects your target keyword phrases accurately. Relevant
    content is key for top search engine rankings. We start with Title and
    Meta Tags and work through the on-page text content and layout and
    internal linking of your web pages to ensure proper page formatting and
    keyword relevancy.
  4. Search Engine Submissions . A manual submission to search engines
    and directories ensures compliance with the unique rules and
    stipulations of each search engine.
  5. Linking Building Strategy - We identify the correct search engine
    directory categories and resource web sites appropriate for links to
    your web site. We ONLY engage in ethical linking tactics to ensure the
    security of our client search engine rankings.
  6. On an ongoing basis we monitor our submissions and perform adjustment optimization,
    re submissions only when necessary and ongoing reporting. Our reports
    document the positions of your web site on the major search engine
    using the target phrases.

Definitions and Terms everyone should know

Search Engine Optimization (SEO)

Refining a web site so that it is search engine
friendly for targeted keyword phrases and submitting to search engines
for high rankings in organic search results.
If a keyword is used
too many times it will be considered spamming the search engines. This
will cause your page to decline in the listings. If you don’t use it
enough or don’t have 500 to 800 words per page then your web page will
not show up on the 1st page of a search query. The net result will be
the same. If you don’t show up on the first page of a search query then
you don’t exist. Most users rarely go past the first page of their
search.

 

Writing - It’s all in what you say

Before we talk about creating quality content, it’s important to
note that any and all content should be written with the search engines
in mind. Every single thing you write - a press release, a newsletter,
or site information - must be geared towards the keywords of the
industry or the product/service you promote. What are the search terms
that consumers are using within the search engines? When you know the
keywords associated with your industry and integrate them into your
site content, you will receive a higher ranking - organically - and
have more effective, less expensive, paid-search campaigns. For
example, “Five mega-pixel camera” is much cheaper than “digital
camera.” You can have all the content in the world, but if it fails to
contain relevant data or popular search terms, you will never be found
and if you are, it’s likely you won’t get a return visit.

 

Research

How do you practically apply these concepts to your site? To
identify the most-effective keywords from which to build your content,
ask yourself the following questions:

  1. Who are the major players in the industry and what distinguishes them from one another?
  2. What are the trends in the overall market? Digital cameras, for
    example, are surging in popularity compared to film cameras. Also,
    hobbyists are buying more sophisticated cameras as prices decrease.
  3. How do advertisers market themselves? Some promotions might be
    industry-specific, and can be included in your keyword lists. For
    instance, image-processing companies find that consumers are responsive
    to “two-for-one” processing specials.
  4. What are the product attributes consumers look for? Digital camera
    consumers make buying decisions in terms of price, mega-pixels and lens
    type.
  5. What are the price points and different product levels? Offering
    all things to all people might leave you no one at all. For example, a
    site targeting the casual, vacation photographer looking for an
    affordable camera will be very different than one for studio
    photographers. Drill down your vertical to a consumer sub-category
    level and shape content around that group.
  6. Are there any complimentary goods or services available? Commonly
    known as up-selling. Don’t miss the opportunity to suggest an accessory
    such as a camera bag or tripod with that fancy new camera.