A1 Leading Edge Intl.

SEO Alone is not Enough

admin — Sat, 17 Jul 2010 05:20:29 +0000

When it comes to search engine optimization (SEO), one truth is everlasting: The landscape is continually changing. And often, when it changes, the resulting shift in rankings can be seismic. Google’s announcement of Caffeine (read more here) is one example. The new partnership between Microsoft Bing and Yahoo! aims to provide a long-term competitor to Google and will impact search results across many major Web properties.
For an example of search’s ever-changing environment, look no further than a popular search on Google. Search for “Xbox 360” and you will see more than just organic results from websites that mention those keywords. A broad range of content appears, including news, paid advertising, shopping feeds and social media results, including user updates from Twitter. This means that publishers and merchants need to concentrate on more than just increasing organic search placement for an Internet marketing plan to succeed.

Search Basics
Several factors have traditionally produced consistent SEO results. Content is still king, in many ways. Compelling content with proper keyword density and keywords highlighted in titles and meta tags remains very valuable to improving search engine rankings. Link building — inbound and outbound — adds strength to your site in the eyes of search engines, giving your site credibility and respect. Site structure is also important — if it’s easy for search engines to index your content, rankings are not only more easily achieved but longevity can result, too.

Social and SEO
As it stands today, no shift in search is more important or prevalent than social media. Every day, millions of people communicate with social media tools like Facebook and Twitter. Reaching these people can be a critical component of any successful online marketing campaign. However, every social media strategy needs to be more sophisticated than simply starting a Twitter page and posting your company’s latest specials.
Social media and SEO marketing programs can strengthen each other. A high-quality social media campaign that is interactive and engages audiences can improve search engine rankings on two fronts — both in organic listings and as a source of inbound links. At the same time, applying smart SEO practices to social media content — such as keyword-rich updates — will increase the reach and visibility of your social media campaign. It is important to use your social profiles as a way to attract attention by making sure that the right keywords are highlighted within them. This way, when a user searches for your brand, business or industry, your profile will appear in results. A nice side effect is that the more results containing your brand, the less room for your competition. It’s also important to be active on your chosen social media sites. Along with making your own posts, build friends and followers by being involved in communities with similar interests. Social bookmarking tools like Digg and Delicious will help promote your own activities along with helping you share useful information with your followers.

Video and Feeds
Feeds have also become a valuable tool in the new SEO landscape. This includes RSS feeds with the latest company news, press releases, blog posts or social media updates. It can also include product feeds — another reason why it’s important that your products and shopping carts can be easily indexed by search engines.
A relatively new concept is video SEO. Since acquiring YouTube, Google presents many video results in regular searches, often on the first page. Applying SEO concepts to videos can not only increase their placement in various searches but also improve the overall ranking of an entire website.

Getting Personal, and Local
Search engines are constantly looking for ways to differentiate themselves from the competition. One way has been attempting to deliver individual users with as much personalized content as possible. Localized search results have become increasingly expected by users in recent years, as they seek information relevant to their specific geographic area. Even as a small business, it might make sense to have offices (or even phone numbers) in different parts of the country or world to help improve search results in localized searches.
Beyond localized searches, search engines are continually looking for ways to drill down searches with results as individualized as possible. The new Google Personalized Search is just one example of this. Not only are search engines taking factors such as location into account when delivering results, they are also considering previous search history and other sites users have visited in the past. The reality is that, in many cases, no two searches will produce exactly the same results.
Because of concepts like personalized searches, it’s important to feature customized content. Microsites that are targeted to specific areas of interest, demographics or geographic regions are one way to do this. You might build a microsite for teens, or city and state pages for different parts of the country. These sites also give places to post fresh content on a weekly or even daily basis — something that search engines like to see. The bottom line is that basic SEO concepts are still critical, just not by themselves. In order for SEO campaigns to be truly effective they need to be paired with smart marketing campaigns that involve every aspect of a company’s online brand. As with any marketing campaign, it’s very important to think about your target audience when designing an SEO campaign and how and where you can most effectively reach them.

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SEO Alone is not Enough

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Searches performed on the Internet

admin — Tue, 11 May 2010 23:39:00 +0000

Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling or the services you are providing. Why not grow your business by reaching the largest majority of these consumers on the internet by appearing where 85% of all internet traffic is searching for you and your products/services? Search Engine Optimization (SEO) has proven to be one of the most cost-effective forms of marketing available to capture these “Internet Searchers”. The whole point of internet optimization is, of course, to increase relevant traffic to your website which, in turn, will increase your business. Over three-quarters of all internet traffic flows through the natural, or “organic” listings, because they are not paid for, they are earned. The search engines – Google, Yahoo, Bing, etc – look through a site and have strict criteria for determining the rank of a site. Search engines look at 3 primary things when they rank websites on the internet. They look at your website’s content, programming, and # of inbound links. Any ‘SEO Company’ can claim to be the best Internet marketing firm around, but the real proof is in the results. We let our results we have attained for our clients speak for themselves. A1 Leading Edge has true success stories from real clients to show you what you can expect in terms of return on investment (ROI) and increased relevant traffic to your site. Why not work with the company on the Internet today, who are experts on knowing how to draw this traffic to your site? We understand that top rankings are most important for your business, but even more important is that those top search rankings are bringing in targeted relevant traffic that in turn will convert to sales. We have taken literally thousands of keywords (popular terms, not obscure ones) for hundreds of companies to the top of page 1 of Google, Yahoo, and Bing, and dramatically increased the relevant traffic and ROI to our clients businesses and websites. We are confident that we can do the same for you 85% of all internet users view the natural/organic listings vs. the sponsored links. They stay on the natural/organic listings page much longer then on the sponsored links pages. What National Positions does is get you to the top of the natural/organic listings where you are not paying per click, (like the Google ad word campaign charges) in turn increasing your website visibility, rankings and driving much more relevant traffic to your site.- The end result is a dramatic increase in traffic, thereby increasing your profitability. Each optimization campaign requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate. The experienced crew here at A1 Leading Edge Intl. have been in the search engine marketing industry for close to 9 yrs and our tactics continuously evolve to meet the needs of our clients. We have been able to maintain over a 95% retention rate with the clients that have come on board. As a client you will be provided with bi monthly ranking reports to be able to monitor your progress as you go up in the rankings. In the uncertain world of search engine optimization, our straightforward approach has consistently delivered results, which is why we are so optimistic about what we can offer you, your site and your business. We apply our proven 3 part marketing strategy to each and every client, so that their website will achieve that same high level of success as all of our current existing clients have. I look forward to working with you, getting your site to the top of the natural/organic listings and help you grow your business.

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Searches performed on the Internet

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Analyzing SEO Successes

admin — Fri, 23 Oct 2009 11:55:40 +0000

We know that search engine rankings for your web site can change from week to week. Those changes can be caused by competition, modifications to search algorithms, and changes to your web site. To maintain your top ranking, we must constantly monitor and make changes to your web site. It’s through this monitoring that we are also be able to see how successful our SEO efforts are, and measuring the success of those efforts is essential to keeping your website on the right track. This monitoring is communicated to you by a pre-determined sequence of SEO reports send to you.
Before we can begin to analyze how your website is performing, we first need to know what to expect. Realistic expectations will keep your view of your SEO results realistic as well. SEO is not the only answer for your web site, but it can help improve your site traffic and conversions if you are patient and understand how to leverage your SEO expectations.
The first expectation that we probably have to rein in is the SEO time line. Many people implement some aspect of SEO and expect to see results overnight. Obviously, paid results are going to be profitable faster than true SEO efforts, and sometimes a minor change or tweak will have an overnight effect. But that’s usually a fluke, and within a day or so your ranking will correct itself to be somewhere between the high point and the low point. Taking the extraordinary out of the equation, SEO can still be a long process. It can take anywhere from a few weeks or months to more than a year to start seeing solid rankings and targeted traffic. You’ll have to be patient to be rewarded for SEO efforts. Of course, the actual time frame for seeing full results will vary according to the keywords you’re using and the state of your web site when you begin your optimization process.
When we hired for SEO consulting we have to be involved in your SEO efforts from start to finish — and because finish never really arrives, we have to be involved on an ongoing basis!

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Analyzing SEO Successes

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Search engines and Search directories

admin — Wed, 14 Oct 2009 20:01:54 +0000

Very often, search engines and search directories are lumped into the same category. After all, you type in a search term and click a button and the results for that search are returned to you, right? That’s right, but the data collected by directories and search engines, and the way those search results are returned, are very different. In fact, directories and search engines differ in three fundamental ways:

How they collect data

The search results

How those search results are ranked

Yahoo! is one of the most well-known search directories on the Internet. It was one of the first names in search, and it remains one of the stronger players in the search market. However, there are dozens of other directories available online, and, like search engines, these search directories can be very specialized, so that entries cover a single topic or a related group of topics. Search directories can also be implemented within an organization, so that you can list and find all the important documentation your company owns.
The advantage of these highly targeted search directories is not traffic volume of the sort you would receive from a search engine or a general search directory; what’s important here is the quality of the traffic you receive. Specific search directories attract specific users who are searching for specific items. This means that their chances of reaching a goal conversion on your site (assuming your site is targeted correctly) are much higher than those of visitors who come from search engines.

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Improve keyword density

admin — Wed, 14 Oct 2009 10:48:06 +0000

Search engines cannot read your mind. Therefore, if you want a web page to rank for a specific keyword or keyword phrase, you need to use it cleverly within your web page. By using the keyword or keyword phrase throughout a web page, you will help the search engines identify the central topic of that web page. So this means the more you use the more you get? Not exactly, Google and other search engines uses keyword density as a method to understand what the content is all about.
Generally speaking, keyword density is the ratio of the word that is being searched for (the keyword) against the total number of words appearing on your web page. If your keyword occurs only once in a page of one thousand words, it has a lower keyword density than a keyword that occurs four times in a page of similar length.
We aim for a keyword density of 1% to 7% as a rule of thumb. To achieve 1% we insert your keyword or keyword phrase once for every hundred words. If we only used your keyword once in one thousand words, this would result in diluting your keyword density. For an article to be effective, you want to be sure that its keyword density is between 3 and 5%.

1. When planning a page, we think about which search terms a user is likely to use when searching for the information your site provides. We use several tools to research your keywords. These tools will show how many times a particular keyword was searched for each month. It’s no point including keywords in your web pages that nobody searches on.
2. After we have collected your list of keywords, we NOT simply dump those keywords into a senseless list on your web page. Selecting two or three of your most important keywords related to your business and try to use them 3-7 times for every 100 words in your web copy. if I have a piece of content that says “The most important aspects of natural SEO is keyword density”, “SEO” as a keyword has a 10% keyword density (as it appears once in 10 words).
3. Incorporating these keywords or keyword phrases in your title, description meta tag, keyword meta tag, alt tags (words that describe your images) comment tags, heading tags and main text of your web copy is another part of SEO
For example, “Click Here For Blitzkrieg Event Marketing procedures”
If we would use this type of linking as in the example the Search Engines would pick all the “Click Here” hyper links and would think that the words “click here” are keywords that describe the content of your web site. So remove all the “Click Here’s” and replace them with keywords that describe your web site. That is the only way to increase your keyword density when you are using links.
4. In order to be effective for internet marketing your articles should be between 400 and 600 words, longer is alright. Search engines will spider the text near the top of the page, rather than at the bottom. Therefore include your keywords in the first 250 words on your page.

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Improve keyword density

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Leading at the Edge

admin — Wed, 01 Apr 2009 15:02:25 +0000

Our scope covers search engine optimization, search engine graduation, affiliate marketing, as well as other consulting and hosting matters. Your requirements and budget are the framework for us to develop and optimize your online presence.
Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume of relevant search results guiding searchers to your website. Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of your products. Both is achieved by applying traditional marketing techniques to the Internet and incorporating internet-only marketing techniques.

Suggestions

Did you ask your website designer if he:

1) pick the right keywords
2) build inbound links to your website
3) edit your website content to reflect your keywords?

Very important and often missed. We are specialized to get these “kinks” out…

Solutions

Usability Testing of Websites!
Know your target audience!
Holistic or aggressive approach?
Keywords that provide Solutions!
Deep linking!
Implement optimization strategies
Reciprocal link exchange.

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Leading at the Edge

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