A1 Leading Edge Intl.

A1 LEADING EDGE INTL. a web ranking and consulting agency was founded in 2001 with the goal to improve the availability and website rank listing of client company websites. Since then we have developed into a full-service provider within the highly competitive internet marketing field. Our proven traffic management concept and extensive technical know-how enables A1 Leading Edge Intl. to carry out the most substantial goals of your online marketing campaign.

• Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume
• In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility
• Applying traditional marketing techniques to the Internet and incorporating Internet-only marketing techniques

Our scope covers search engine optimization, search engine graduation, affiliate marketing, as well as other consulting and hosting matters. Your requirements and budget are the framework for us to develop and optimize your online presence.

Read more about us and our mission here…

About us

A1 Leading Edge Intl.produces highly visible strategies and results because success starts with the right attitude! Why are we successful? Our guiding principles below give you an idea:

1. Hard work achieves success. Past performance has confirmed to us: people who work hard reach their goals. Since our inception in 2001 we at A1 Leading Edge Intl. have driven ourselves through curiosity, enthusiasm and perseverance in performing our projects. We partnership and collaborate with companies, organizations and individuals in many locations worldwide and provide creative service solutions that communicate strategically across new media. We stand firm in our commitment to give our best day after day.

2. The customer is not always right. It may be more comfortable to obey the ideas of a customer – even against better knowledge but in our industry we view a respectful relationship with our clients as one in which you get the results you are seeking! We prefer to communicate with you at eye level. If something does not function according to our professional opinion or a different solution is better, then we will let you know about it. You can view us like a personal trainer……….we may not always say what you would like to hear but if you follow our plan…….you will get good end results!

3. Respect your competitors. Competition is good – it keeps one alert, it is motivation to constantly improve and to get educated on new techniques – to keep the leading edge! By regular fair knowledge exchange with other Search Engine Optimization Specialists we put ourselves continuously to the test and contribute in that way to an improved SEO industry.

4. Team up with the best available specialists. We are a group of individuals working under the A1 Leading Edge Intl. “umbrella” toward a common goal – taking full advantage of new technology to provide you with the very personal service you are looking for. By means of telecommuting we are able to form a team of specialists plus it is the ideal way to provide global markets with digital products and services. It is also the future way to do business that is quickly becoming a standard practice.

5. Honest, ethicaly correct business behavior creates customer confidence. Our knowledge in the SEO industry combined with our past experience allows us to achieve targeted goals with honest work. We always work within search engine-friendly standards and stick with industry ethics. Without question, we follow and firmly believe in the ethical practices of choosing between “Black Hat” and “White Hat” Search Engine Optimization!

6. Communicate understandably – on all levels. We bring into the relationship with our clients the specialized capability to discuss complex circumstances at the highest technical level. On the other side we are also able to present them to you in such a way that they are not just viewed as understood by Insiders.

7. Considering optimizing a product that is 24 hours on duty. Our expectation is to invest a majority of time for our customers. Apart from our personal engagement we can provide technical possibilities for the permanent support of your campaigns – 24 hours a day, seven days a week. The goal of our work is measurable success for our customers. From the common analysis of the starting situation and planning and definition of online marketing campaigns, up to the reporting and feedback during operation, we develop and implement strategies that obtain maximum success.

Search engine optimization

Search engine optimization (SEO) is such a broad term. It can be quite overwhelming if you try to take the whole of it in a single bite. There are so many facets of search engine optimization, from how search engines work (and they all work a little differently) to how a web page is designed. What do you do when you need to find some bit of information — a fact, a statistic, a description, a product, or even just a phone number? In most cases, you bring up one of the major search engines and type in the term or phrase that you’re looking for and then click through the results, right? Then, like magic, the information you were looking for is right at your fingertips, accessible in a fraction of the time it used to take. But of course search engines weren’t
always around.
In its infancy, the Internet wasn’t what you think of when you use it now. In fact, it was nothing like the web of interconnected sites that has become one of the greatest business facilitators of our time. Instead, what was called the Internet was actually a collection of FTP (File Transfer Protocol) sites that users could access to download (or upload) files. To find a specific file in that collection, users had to navigate through each file. Sure, there were shortcuts. If you knew the right people — that would be the people who knew the exact address of the file you were looking for — you could go straight to the file. That’s assuming you knew exactly what you were looking for.

The whole process made finding files on the Internet a difficult, time-consuming exercise in patience; but that was before a student at McGill University in Montreal decided there had to be an easier way. In 1990, Alan Emtage created the first search tool used on the Internet. His creation, an index of files on the Internet, was called Archie.
Archie wasn’t actually a search engine like those that you use today, but at the time it was a program many Internet users were happy to have. The program basically downloaded directory
listings for all the files that were stored on anonymous FTP sites in a given network of computers. Those listings were then plugged in to a searchable database of web sites. Archie’s search capabilities weren’t as fancy as the natural language capabilities you find in most common search engines today, but at the time it got the job done. Archie indexed computer files, making them easier to locate.
In 1991, however, another student named Mark McCahill, at the University of Minnesota, realized that if you could search for files on the Internet, then surely you could also search plain
text for specific references in the files. Because no such application existed, he created Gopher, a program that a program that indexed the plain-text documents that later became the first web sites on the public Internet.
Both of these programs worked in essentially the same way, enabling users to search the indexed information by keyword. From there, search as you know it began to mature. The first real
search engine, in the form that we know search engines today, didn’t come into being until 1993. Developed by Matthew Gray, it was called Wandex. Wandex was the first program to both index and search the index of pages on the Web. This technology was the first program to crawl the Web, and later became the basis for all search crawlers. After that, search engines took on a life of their own. From 1993 to 1998, the major search engines that you’re probably familiar with today were created:

• Excite—1993
• Yahoo!—1994
• Web Crawler —1994
• Lycos —1994
• Infoseek— 1995
• AltaVista — 1995
• Inktomi—1996
• Ask Jeeves — 1997
• Google —1997
• MSN Search—1998
• Bing – 2009

To be continued here…